Thoughts

Keep It Simple

 

“Keep it simple” is something we hear all the time in business. Clients and co-workers talk about it. Numerous books have been written about it, several of which I have in my office. Albert Einstein said, “Everything should be made …

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Positioning – Stand For One Thing

 

In highly competitive markets, which these days describes just about every market, the company that stands out from the others and holds the advantage is the one with a clear and differentiating brand identity. That’s because the investment they’ve made …

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What Business Are You In?

 

One of the first questions that I ask new clients during planning sessions is “what business are you in?” It’s interesting to see all the answers from the group once I step back from the board. In most cases, there …

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Seize Your Opportunities

 

What is the most important thing we do or should be doing as marketers? Above everything else, I believe it is capitalizing on the right opportunities (or helping our clients do so) in order to generate new revenue and grow …

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