Road Through Forest
SM

Helping Clients

Seize Opportunities 

Signature Marketing is a Pittsburgh-based marketing firm focused on helping clients seize opportunities so they can grow their businesses.

About Us

Signature Marketing is different from other advertising and marketing firms. First, the work we do for clients is focused on four core areas — positioning, product & business launches, promotion, and planning. Second, we utilize our network of independent partners to work with us instead of in-house resources. This way, we can provide clients with the right team of experts for their projects, the best thinking, and high-quality services at a lower price.

We’re a great fit for small and mid-sized consumer and B2B companies that need to

  • Differentiate themselves so they can gain the advantage in the market

  • Develop and implement marketing programs to acquire, retain, and grow customers

  • Launch a new business or product and need help with positioning, branding, and marketing

  • Commercialize an idea for a new product and need help with a range of services including research, design, prototypes, packaging, and manufacturing

 

While we prefer to start at the beginning of a project, we will jump in at a later stage to handle specific assignments with tight deadlines or to solve difficult problems. Clients appreciate our “roll up your sleeves and get to work” approach.

 
 

Meet Rob

Rob Reuter, Managing Director of Signature Marketing

Rob Reuter | Managing Director

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Rob Reuter started Signature Marketing in 2003 and serves as the point person on all client projects. As a marketing and advertising agency account management executive, Rob has spent his career working with consumer and B2B companies on a local to national scope to position their companies, build and manage their brands, develop and implement marketing programs, and grow their businesses.

Some career and personal highlights:

  • Served as VP of Marketing for Thorley Industries, helping them start a juvenile products business called 4moms and build it into a national consumer brand

  • Worked at Elisco Advertising for eight years and served as the agency’s VP of Client Service

  • Held senior account management positions at Pittsburgh ad agencies MARC and Ketchum

  • Started career in Dallas, TX working in account management for several agencies including Moroch

  • Graduated from Southern Methodist University in Dallas with a B.A. in English and a B.F.A. in Communication Arts/Advertising

  • Member of the American Marketing Association/Pittsburgh Chapter and served on their Board of Directors for three years

  • Interests include golf, tennis, skiing, writing, guitar and piano

 

Services

Positioning

  • Discovery & Interviews

  • Market & Competitive Research

  • Positioning/Re-Positioning Strategy

  • Branding & Messaging

Product/Business Launches

  • Product Development

  • Public Relations

  • Events & Grand Openings

  • Channel Marketing

Promotion

  • Digital, Broadcast & Print Advertising

  • Website Development & SEO

  • Content Marketing

  • Creative & Production

Planning

  • Brainstorming Sessions

  • Marketing Communications Plans

  • Media Planning & Buying

  • Project Management

 

Experience

Consumer Products

  • 4moms / Thorley Industries

  • Singer Floor Care

 

Financial Services

  • AmeriServ Financial

  • AVB Advisors / Allegheny Valley Bank

  • Everest Advisors

  • Mars National Bank

 

Healthcare

  • Action Products

  • Respironics

  • Stadtlanders

 

Industrial

  • Forney

  • Robicon

  • Spirex

 

Nonprofit

  • Carnegie Library of Pittsburgh

Real Estate

  • Folsom Investments

  • Robert E. McKee Construction

 

Resorts & Spas

  • Chestnut Ridge Golf Resort

  • Massage Envy

 

Restaurants

  • Long John Silver’s

  • McDonald’s

  • Wendy’s

 

Retail

  • Jiffy Lube

  • Pearl Vision

  • Thrift Drug

 

Sports & Recreation

  • Laurel Highlands River Tours

 

Transportation

  • American Eagle Airlines